Resume
Resume

My Skills
and History

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Prasad Mhaske
Prasad Mhaske
I`m
  • Residence:
    India
  • City:
    Pune
  • Age:
    30
Performance Marketing
100%
Web Development
100%
SEO & Content Writing
100%
Graphic Design
100%
English
90%
Hindi
90%
Digital Marketing Strategy
  • Growth Marketing
  • Demand generation

  • Full funnel campaign management (TOFU to BOFU)

  • Lead nurturing

  • Go-to-market planning

  • Brand positioning

  • Cross-functional collaboration

  • Ad creative optimization and A/B testing

  • Cost-per-click (CPC) and cost-per-acquisition (CPA) optimization

  • Budget allocation and ROI management

  • Community engagement and audience growth
Lead Generation Expertise
  • Lead magnet creation

  • Lead qualification and nurturing

  • Conversion funnel optimization for lead capture

  • Database management and CRM integration

Web Development
  • HTML/ CSS
  • WordPress
  • Shopify
  • Webflow
  • Responsiveness
  • Framer
  • SEO/ Social Media
SEO & PPC Tools
  • Backlink Building
  • SEO (On Page / Off Page / International / Technical SEO)
    )
  • Moz
  • Pingdom
  • Yoast SEO
  • Rank Math
  • Google Keyword
    Planner
  • SEMRush
  • Ahref
  • SEO Optimizer
  • SmallSEOtools
Performance & Analytics Tools
  • Google Ads Manager
  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • SEMRush Position Tracking
  • SEMRush Backlink Analytics/ Backlink Building Tool
  • Google Analytics
  • Microsoft Clarity
  • Hubspot Analytics
  • Google Tag Manager
  • Looker Studio
  • Salesforce CRM
  • CRM Management
  • Attribution Modelling
  • Data Analytics (PowerBI)
  • Conversion Tracking
  • Analytics Dashboard Creation
Online Budget Planning & Financial Management
  • Campaign budget allocation

  • Performance-based budget optimization

  • Cost management and ROI calculation

Email & SMS Marketing Tool
  • Lemlist
  • Zapier
  • Brevo
  • Mailchimp
  • Bulksmsplan
Content Creation Tool
  • Gravity Write
  • QuillBot
  • Grammarly
  • Topic
    Research
  • Prompt Engineering
Graphic Design Tool and AI tool
  • Canva
  • Vista Create
  • ChatGPT
  • Claude AI
  • Gemini
  • Perplexity
  • Sora
  •  Adobe Illustrator
  •  Adobe Photoshop
  • Adobe Premiere Pro
Other Tools
  • Microsoft Office
Work History
Digital Marketing Executive at PatSeer Technologies
April 2024- Present
  • Drove integrated acquisition across SEO, paid, and email to increase qualified inbound leads by 56% and improve funnel progression (MQL → SQL).​
  • Scaled paid performance: increased clicks by 186% while reducing CPC by 50%+ through continuous testing and budget optimization.​
  • Grew organic performance: improved website traffic by 200% (2024–2025) and lifted rankings for high-intent keywords to increase sales-ready inbound traffic.​
  • Improved domain health and authority: increased DA from 21 to 36 and reduced link toxicity from “High” to “Low.”​
  • Owned technical SEO + performance improvements, reducing page load time by 91%.​
  • Improved landing page conversion rate by 32% through CRO iterations (layout, messaging hierarchy, forms, tracking).​
  • Built LinkedIn presence and inbound visibility: grew to 19,000+ followers and achieved 192% increase in organic impressions.​
  • Planned and executed 8 webinars with 2,000+ participants and ~7% conversion to accounts; created dashboards/reports for performance and funnel tracking.​
Product: IP8.ai (PatSeer product launched in 2025) 
  • Designed and built the ai WordPress website end-to-end, including custom UI/UX modifications using HTML and CSS.​
  • Owned ai social media design and SEO (including AI-focused SEO/AEO); partnered with the content writer on briefs, outlines, and on-page optimization to publish search-led content.
  • Improved lead-gen efficiency by increasing discovery from AI answer engines (ChatGPT/Perplexity/Claude and similar) for PatSeer + IP8, reducing reliance on paid-only acquisition (add your real CPL/CAC improvement if available).
Digital Marketing & Web Development Consultant (Contract)
Oct 2018 - March 2024
  • Delivered end-to-end digital marketing consulting for 10+ clients across healthcare, real estate, dental, and e-commerce industries on a project contract basis.

  • Audited and rebuilt client digital marketing strategies covering SEO, paid acquisition, social media, and conversion funnels - improving visitor-to-paid conversion rate by 355%.

  • Planned and managed Google Ads and Meta Ads retargeting campaigns, consistently improving ROAS by tracking KPIs including CPC, conversion rates, and CAC.

  • Conducted keyword research, on-page optimization, and technical SEO audits - achieving 25% increase in organic traffic and 20% improvement in keyword rankings across client websites.

  • Implemented A/B testing frameworks for SEO content, improving targeted keyword ROI by 14%.

  • Developed and maintained responsive websites for clients using WordPress, Shopify, Webflow, and Wix with custom PHP, HTML, and CSS modifications.

  • Designed and launched e-commerce stores on Shopify including product graphics, UI/UX, and page speed optimization.

  • Managed social media strategy, content calendars, and community management across Facebook, Instagram, and LinkedIn to drive brand visibility and lead generation.

  • Executed email marketing campaigns using Mailchimp and Brevo, supporting lead nurturing and client retention goals.

  • Debugged website issues including server errors, database errors, high load time, and security vulnerabilities - maintaining zero security breaches across all managed properties.

Prasad Mhaske © 2025 All Rights Reserved.
Email: mhaskeprasad44@gmail.com
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